D&AD Newblood 2014

The truth about me

The Truth About Me is my response to the 2014 D&AD brief set by themselves to give designers the opportunity to tell the judging panel their story. ‚ÄúTell us your truth, not what you think we want to hear’’ was the clear message from the brief, and the outcome was a series of typographic vinyl sleeves which highlighted my abilities as a designer, and told my story of how I had come to be one. Combined with my love of typography, shape, bold colours, and the inspiration gained from the discovery of the work of others over the years, I set out to show not only the influence my studies have had on me, but the pivotal moments I've had in my life as well.

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James Freeman